New Blood Academy, D&AD
New Blood Academy is an opportunity like no other – not only getting feet in doors, but skills up to speed and offers on tables.
The D&AD New Blood Academy is an intensive online training programme fuelling the trajectory of hot new talent into the creative industry, in the space of just two weeks.
I was responsible for managing the New Blood Academy programme from 2018 - 2022. This included the learning design, strategic vision, facilitation, project management and programming.
Highlights included:
Designing and delivering multiple different models of delivery, including a 4-week-long Academy programme
Over 250 emerging creatives completing the programme
Collaborating with headline partners (WPP) and their agencies to design of-the-moment training
Flipping to online delivery during the Covid pandemic
Creating learning resources including podcasts and interactive guides from the content delivered during the programme
“Looking back at my ad journey, I feel extremely grateful for all the opportunities I received. If I could really dive deep and select the most defining event that shaped me to be the creative I am today it would really be the opportunity to participate in the D&AD New Blood academy. I have benefited tremendously from the program.”
Edmund Chang, New Blood Academy Class of 2019