Northampton caterer ABJ Catering had outgrown its name, and its cold, masculine identity no longer fitted a business built on weddings and collaboration. Starting with a brand workshop to define its values and direction, I led a full rebrand: a new name, AR&Co, plus the logo, visual identity, website, templates and marketing materials. The result has a slightly retro, lightly romantic feel and a neutral, confident palette, softer but still professional, and ready for the business's next stage of growth in weddings and events.