For 2026, the festival wanted to push back against AI-generated everything and celebrate the handmade: nature, craft and the human touch behind every cup. I art directed Bristol-based paper artist Sam Pierpoint to create a campaign built entirely from cut paper, then designed the identity around her work. The result was a tactile, crafted campaign that felt like a deliberate antidote to the digital, rolled out across print, web, out-of-home, social and event graphics.

Photos of the festival by Ciara Hillyer