Create Academy Pro
Design school teaches you to design a room.
CA Pro teaches you to run a studio.
Create Academy brought me in to lead the design and development of CA Pro, a new strand of professional learning that takes them beyond their core hobbyist courses into career-focused training for aspiring interior designers.
It was their first time working with a learning designer, and a totally new approach to learning content from the company.
In a crowded market of online interior design diplomas and certificates, I started with research and strategy to find where CA Pro could stand out. The result was a modular programme that plays to Create Academy's strengths (high-quality content, access to leading industry practitioners and a subscription model) while filling the gaps other courses leave behind: practical business and technical skills.
From there, I led the programme from concept to launch. I shaped the curriculum, cast the experts, wrote the scripts and designed the learning resources and handbooks, then followed it through production: storyboarding on-screen graphics, attending the four-day shoot and working on paper edits. Every part of the learning journey had my fingerprints on it.
Create Academy Pro launched in October 2026, welcoming its first cohort of learners.
My role
Learning lead, from strategy to launch
Research, positioning and programme strategy
Curriculum architecture, design and scripting
Casting industry experts
Resource design and on-screen graphics
Writing course handbooks
Production, including the four-day shoot and paper edits
Credits
Client: Will Daunt, Founder, Create Academy
Video & Edit: Will Firth, Create Academy
