Creating for TikTok, D&AD
“TikTok has revolutionised the way we consume and create content”
TikTok wanted to show the creative industry that it could be much more than an afterthought. Too often, brands and agencies prioritise TV and treat social as a cutdown.
TikTok asked D&AD to help teach creative practitioners how to build big, bold, integrated campaigns with TikTok at the heart, and D&AD asked me to make it happen.
I co-designed, wrote and produced Creating for TikTok, a free on-demand masterclass that teaches creatives to use TikTok as a creative media tool across the whole marketing funnel.
The course is built around three themes: thinking TikTok-first; trends, communities and culture; and thinking like a marketer while acting like a creator. I took it all the way from course design and casting through international shoots, scripting and editing, to writing the learning content and getting it live on D&AD's learning platform.
The course launched in 2025, along with focused ‘need-to-know’ cut-downs for creative leaders and strategists.
My role
Course design
Casting
Scripting and writing
Producing national & international shoots
Editing
Building and uploading the course to the D&AD LMS
Credits
Client: D&AD & TikTok
Assistant: George Harper, D&AD
Videographer & Editing: Panos Damaskinidis
Find the course ‘Creating for TikTok’ here.